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2023/08/22MASON COUNTY LODGING TAX ADVISORY COMMITTEE Meeting Minutes — Work Group Wednesday, August 23, 2023 4 p.m. Meeting was held at 6873 SR106 (Cameo Building) in Union to review the 2024 Statements of Work for Visitor Information Centers. Members in attendance: Chair Sharon Trask, Rachel Hansen, Deidre Peterson, John DeLeva, Greg Oldham, and Duane Wilson. Shaun Tucker made a brief appearance. Liz Arbaugh, Rod Olsen, Jeff Slakey and Ariana along with Rob Hill from Robin Hood were also in attendance. Chair Trask called the meeting to order at 4:00 p.m. Review of 2024 VIC Contracts/Statement of Work Diane provided a draft amended Statement of Work for the Shelton Chamber of Commerce as a sample. Similar language will be placed in all VIC contracts. Discussion points: Focus on digital Work towards same goal Use same branding — Wild Side Provide visitor information to Rachel on all events — big and small Rachel needs more information for the Allyn/Belfair areas All VIC's must have a Google page — discussion of how to claim your Google page. Rachel and Deidre plan to partner to train on what to have on your Goggle page Conduct training workshops with providers of visitor services — dining, gas stations, stores Compliance with Wild Side campaign and take advantage of the entire campaign. The goal is for all VIC's to have a consistent look Provide tablets with access to the app Create toolkit that includes QR codes Rachel will create a marketing form for brochures so she knows what is needed Make sure websites have current information and all links work Create a digital packet for tourism requests that is used by all VIC's Rob Hill asked about support for Hoodstock and Rachel explained that she is contracted to market small events but doesn't give individual cash awards. Rachel recommended he contact the WA Festival Association for cash awards. Rachel is very supportive of building community relationships/ sponsorships. Calendar - Next meeting is October 18, 2023 at 9 a.m. and will be held hybrid. The regular meeting schedule is the 3rd Wednesday, 9 a.m. every quarter —January, April, July and October. Adjourn The meeting ended at 6:00 p.m. Thanks to John Deleva for hosting the best LTAC meeting ever! ATTEST: LTAC Clerk LODGING TAX ADVISORY COMMITTEE MASON COUNTY, WASHINGTON Chair