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2022/04/20 MASON COUNTY LODGING TAX ADVISORY COMMITTEE Meeting Minutes 411 North 5t"Street,Shelton,WA 98584 Wednesday,April 20,2022 8:00 a.m. Members in attendance via Zoom: Chair Sharon Trask,Shaun Tucker, Heidi McCutcheon, Pam Volz and Duane Wilson. Also in attendance was Liz Arbaugh, Deidre Peterson and Rachel Hansen. Absent: Nathan Welch. Chair Trask called the meeting to order at 8:12 a.m. Approval of Minutes Pam/Heidi moved and seconded to approve the October 20, 2021 and January 19, 2022 minutes. Motion carried. 2022 1st Quarter Reports Mason County Historical Society Museum—Liz Arbaugh presented the lsth quarter report. The museum caters to the cultural tourists and local visitors. Attendance in March 2022 was about 30%more than pre-pandemic. Preserving the photos of W.S. Heckman is the focus of the Museum in 2022 using grant funds. Another project is developing history resources for children and families. Liz presented information on a number of exhibits. North Mason Chamber of Commerce—Pam Voltz presented the lsth quarter report. They are preparing for the summer season with a focus on the opening of the fishing season. They also advertise the free park days. The Union VIC will be staffed on the weekends and are planning for the pumpkin catapult in the fall. Pam reviewed visitor counts and website traffic. Northwest Event Organizers,Tourism Development—Rachel Hansen presented the 2022 1s'Quarter Report. Lodging tax revenue has been increasing. Rachel shared website analytics including Facebook traffic. Rachel uses some paid Facebook ads to attract new viewers and frequently posts information on a variety of events that have been very successful. Rachel participates in many of the local events and she has developed an annual event schedule. Rachell will attend the Travel &Adventure Show in California in May and share the costs with Scenic WA. She will be one of two organizations from Washington. Rachel has developed the following websites: Waterfalltrail.org; Shellfishtrail.org and Olympicbirdtrail.com. Along with the websites she has developing brochures and partnerships and it all ties back to ExploreHoodCanal.com. Rachel is also working on multimedia enrichment events such as videos, articles and podcasts. She has found that story telling articles are popular. The Hansen's purchased the Hoodsport Columbia Bank building on Highway 101 and her idea is to do a proof-of concept and implement a micro Welcome Center. The concept is to be a resource for a variety of visitor information, dining, activities, lodging with a goal of guest retention. She plans to provide Uracco coffee and menu items from Xinh Dwelley and partner with local vendors. This location will provide services that are not provided by the existing Hoodsport VIC. She has a goal of creating a bigger event center. Shaun asked if Rachel will apply for lodging tax dollars for this location. Rachel responded she may be asking for additional funding. There was discussion about how a Welcome Center would be successful. Shelton Mason Chamber of Commerce—Heidi McCutcheon presented the VIC 1st quarter report. They are currently open 5 days a week and after Memorial Day will be open 7 days a week. Visitors, map sales and phone calls are increasing. J LTAC Meeting Minutes—April 20, 2022 Duane asked what events the Chambers are planning. Heidi—Bite of Mason County in July and they will participate in Oyster Fest. Pam will be communicating with Rachel on events in the north end of the County. Other Business-none Public Comment-none Calendar-The next meeting is July 20, 2022 at 9 a.m. (change of time).The 2022 meeting schedule will be the 3rd Wednesday, 9 a.m. every quarter—January,April,July and October. Adiourn The meeting ended at 9:31 a.m. LODGING TAX ADVISORY COMMITTEE MASON COUNTY,WASHINGTON ATTEST: 1 LTAC Clerk Chair